Founded in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler is now located in Italy. Over the course of the years the brand has merged style with ongoing technological research, which harnesses the knowledge of mountaineering experts. Moncler collections combine extreme needs with day-to-day city life. Beginning in 2003, when Remo Ruffini entered in the Group, a process of repositioning of the brand was initiated through which Moncler products take on an ever more distinctive and exclusive aspect.
Moncler’s integrated and flexible business model is geared towards having direct control of the phases of production that add the greatest value, putting the pursuit of ever increasing quality at the heart of all its work. The promotion of a responsible supply chain is a fundamental part of this process; there cannot be long term growth without responsibility and respect. During the last year Moncler has established a Sustainability Unit dedicated to supporting the integration of social and environmental factors into the business decision-making
Moncler is present in all major markets both through the retail channel, consisting of directly operated stores (DOS)* and the online store, and through the wholesale channel, represented by multi-brand doors and shop-in-shops in department stores. Moncler’s strategy is aimed at the control of the distribution channel, not only retail but also wholesale, where it operates through a direct organization.